SEO Case Study: Optimizing Site Hierarchy For New England's Largest Real Estate Portal

https://www.apsense.com/article/863773-seo-case-study-optimizing-site-hierarchy-for-new-england-s.html When I started working on Boston Pads’ website, my objective was clear: increase organic traffic for apartment search keywords in Boston. This was my path to providing a positive ROI for the client, and it would be the make or break of a successful campaign. One of the key strategies was optimizing on-site SEO. I created a page hierarchy under the main Boston apartments landing page to target long-tail keywords. These subpages would combine to strengthen the page authority of the parent page while creating unique listing pages to target more specific searches such as ‘1 bedroom Boston apartment’ or ‘pet friendly boston apartments’. Here’s a behind-the-scenes look at how I approached it.

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